Mode
INSOGNI Research

The science behind performance driven design

Coming Soon

We're developing a comprehensive research library where we'll share our proprietary methodologies, case studies, and insights on performance-driven design. This section will launch in Q3 2025.

Our research explores the intersection of neuroscience, behavioral psychology, and environmental design to create spaces that don't just look exceptional—they measurably perform.

INSOGNI Research Environment Explore Our Research Journal
Our Methodology

Performance Design Framework

Our approach integrates neuroscience research, behavioral psychology, and rigorous measurement to create environments that actively drive business outcomes.

67%

Average increase in customer dwell time

42%

Higher transaction values

89%

Improved brand recall

01

Spatial Analysis

Comprehensive behavioral mapping and performance audit to identify engagement bottlenecks through advanced analytics.

02

Neuroscience Research

Application of cognitive science principles to design elements that trigger specific emotional responses.

03

Strategic Design

Evidence-based design solutions that optimize flow, engagement touchpoints, and conversion opportunities.

04

Performance Measurement

Analytics frameworks that quantify engagement, conversion, and retention improvements with precise ROI tracking.

Design Process
Research Focus Areas

The Science of Performance Design

Current research explorations include spatial cognition, emotional response mapping, and performance measurement frameworks.

Research Focus

Spatial Cognition & Decision Making

How environmental design elements influence cognitive processing and purchase decisions through neurological pathway optimization.

Research Focus

Emotional Response Mapping

Measuring neurological signatures of spatial experiences and their correlation to business outcomes and brand advocacy.

Research Focus

Performance Metrics Frameworks

Developing measurement systems that quantify the ROI of experiential design interventions across multiple industries.

Publications

Our Research Library

DWELL
The Hybrid Retail Format
Coming Soon
Dwell: The Hybrid Retail Format
Strategic Framework for Modern Retail
An in-depth exploration of how retail environments can be designed to extend customer dwell time while increasing transaction values.
THE CONQUEROR'S
BRAND
Coming Soon
The Conqueror's Brand
Dominance Through Design
How premium brands use environmental psychology to create spaces that command attention and drive customer behavior.
Industry Reports

Market Intelligence

I3 Performance Report
Industry Intelligence & Innovation report examining performance metrics across retail, hospitality, and experiential sectors.
Download Report
Great Wealth Transfer Report
Analysis of generational wealth transfer patterns and their impact on luxury retail and hospitality design through 2030.
Download Report
Research Journal

Ongoing Research

Live

Performance Design Insights

Regular publications exploring the latest research in neuroscience-backed design, behavioral psychology applications, and performance measurement methodologies.

click