We transform spaces into performance engines through evidence-backed design
We create environments that actively engage, convert, and retain—measured by dwell time, transaction value, and brand recall.
in·so·gni /in-ˈsoɲ-yi/ — n. Italian for "dreams"; the science of transforming visionary ideas into measurable realities through evidence-backed spatial design.
Where Science Meets Design
Our methodology begins with comprehensive performance analysis, where we identify specific engagement gaps and opportunities. We then develop strategic frameworks based on behavioral psychology that guide our design decisions. Every element is purposefully crafted to trigger responses that drive measurable business outcomes.
Core Philosophy
These foundational principles guide our collaborative approach, ensuring we consistently deliver environments that perform while maintaining aesthetic excellence.
Evidence-Based Foundation
We ground every design decision in behavioral research and spatial psychology. Our approach integrates rigorous analysis with creative vision, ensuring environments can trigger specific responses that drive business outcomes.
Performance-Driven Design
Beyond beautiful aesthetics, we design environments that actively perform. Every element serves a strategic purpose—extending dwell time, increasing conversion rates, enhancing brand recall, and delivering quantifiable business results.
Strategic Intelligence
We begin with comprehensive analysis of spatial performance gaps and opportunities. Our data-informed approach identifies precise points for intervention, ensuring design solutions address core business objectives with precision.
Collaborative Partnership
We function as strategic partners, working alongside your team from discovery through implementation. When you engage us, you get senior-level thinking—no middle management, no junior handoffs, no corporate layers.
Multisensory Engagement
We create environments that engage all senses strategically, forging deeper connections that translate into prolonged engagement. Our sensory design elements are calibrated to enhance brand recall and customer loyalty.
Measurable Impact
We implement sophisticated analytics frameworks to quantify performance improvements. Our environments can deliver 35-70% increases in dwell time and 15-30% higher transaction values through evidence-based design.*
Our Partnership Approach
Strategic Performance Intelligence
Our precision-crafted analysis service delivers comprehensive spatial performance assessment and evidence-backed recommendations. We identify exactly where your environment may be capturing less than optimal value and provide actionable strategies to transform it.
Performance Design & Implementation
Complete transformation through our evidence-based methodology. We engineer environments that can extend dwell time by 35-40%, potentially increase transaction values by 15-30%, and enhance brand recall through strategically calibrated design interventions.
Signature Performance Partnership
White-glove, end-to-end transformation from analysis through execution, vendor management, and ongoing optimization. Exceptional results with minimal demand on your internal resources—senior expertise leading every phase.
Performance Metrics
40%
Average increase in customer dwell time across retail environments
35%
Typical improvement in transaction value for luxury retail clients
28%
Average boost in brand recall and advocacy measurements
Our performance-driven approach creates measurable business impact for premium brands across retail, hospitality, and experiential sectors. By integrating behavioral research with design excellence, we create environments that don't just impress visually—they actively drive engagement, conversion, and loyalty metrics that translate directly to revenue growth.
*Based on aggregated data from select client engagements between 2022–2024.
